Bottle Rocket Advisors is a consulting practice focused on business strategy, culture change, and execution.

Helping companies navigate the journey.

Mike Irwin Founder

Mike Irwin



Ongoing business success often comes down to the convergence of three elements:  direction, people, and action.  At Bottle Rocket, we help owners and leaders build fantastic, sustainable businesses by delivering compelling strategy and clear execution plans that teams can rally behind.  We focus on:

  • Strategy that reflects genuine market opportunities and company capabilities. 
  • Culture evolution that empowers the best attributes of the collective spirit of your team.
  • Execution plans with clarity, accountability, and collaboration.

As Co-founder/President of a start up company, executive officer of WD-40 (a $1 billion market cap company), public company CFO, VP Marketing, EVP Strategic Development, and board member I faced many unique challenges and opportunities.  Along the way, I saw that companies often struggle due to issues within their strategy, culture, or execution.  I started Bottle Rocket Advisors to help address those challenges.  I bring an experienced outsider's perspective along with an insider's operational awareness.  My Story        

The Bottle Rocket mission is to help clients achieve their goals via business and brand strategy, culture transformation, and execution plans by leveraging my 20 years of experience in consumer goods and my network.   What We Do