Bottle Rocket Advisors is a consulting practice focused on helping clients grow sales, improve profitability, and scale up.

Helping companies navigate the journey.

Mike Irwin Founder

Mike Irwin



Ever look at your business and ponder what next? Of course. Sometimes, though, the answers may not be so obvious. We help clients answer that question in three main areas...

  • Growing sales.
  • Improving effectiveness and profitability. 
  • Scaling up. 

We do that by defining...

  • Strategy that reflects genuine market opportunities and company capabilities. 
  • Culture evolution that empowers the best attributes of the collective spirit of your team.
  • Execution plans with clarity, accountability, and collaboration.

As Co-founder/President of a start up company, executive officer of WD-40 (a $1.5 billion market cap company), public company CFO, VP Marketing, EVP Strategic Development, and board member I faced many unique challenges and opportunities.  I bring an experienced outsider's perspective, an insider's operational awareness, and an owner's sense of urgency.  My Story        

Simply, the Bottle Rocket mission is to help you find your next.   What We Do